Arizona Beef Ambassador Wins Spot on 2014 National Beef Ambassador Team
September 28, 2014, Springdale, Arkansas - Tori Summey (Arizona), Emma Morris (California), Sierra Jepsen (Ohio), Rachael Wolters (Tennessee), and Justana Von Tate (Texas) were chosen as the 2014 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the Beef Checkoff. 22 senior contestants ages 17-21, were judged in the areas of consumer promotion, education and outreach strategy, media interview technique and issues response at the event held in Springdale, Arkansas.
The 2014 National Beef Ambassador Contest was held in Springdale, Arkansas on September 26-28. Arizona Cowbelles in attendance include Barbara Jackson, ANCW President, and Katy Wright, Arizona Beef Amassador Program chairperson. Tori Summey, the 2013 Arizona Beef Ambassador, was ready to compete against the 21 senior beef ambassador contestants.
Friday began with a tour of the Discovery Center at Tyson Food Headquarters where they were able to view the Research and Development Unit. Tyson is the largest producer of protein in the U.S. Participants then headed to Jac’s Registered Angus Ranch for a barbecue lunch. Summey attended the participant workshop that afternoon that included key message training by NCBA’s Daren Williams and also had the chance to get to know other beef ambassadors from around the country.
Saturday morning started bright and early with Beef Ambassadors competing in four different categories: Consumer Promotion, Education and Outreach, Issues Response, Education and Outreach and Media Interview. The Consumer Promotion portion involves interacting with mock consumers as they try a beef sample. The Education and Outreach section requires students to present to classrooms before the competition and then they are interviewed about this experience at the competition. Ambassadors respond to an anti-agriculture article in the Issues Response portion and then complete a mock interview with a media personality in the Media Interview section.
Tori was selected along with four other ambassadors from California, Ohio, Tennessee and Texas to represent the National Beef Ambassador program during the coming year. Summey was awarded a $1,000 scholarship which she will receive at the conclusion of her service as well as an iPad, belt buckle and silver platter. Farm Credit Services sponsored the scholarship and iPad and Townsend Angus sponsored the platter.
Contestants from throughout the country vied for a place on this elite team of agriculture advocates and $5,000 in cash prizes sponsored exclusively by Farm Credit. Additionally five educational scholarships totaling $5,000 were given by the American National CattleWomen Foundation, Inc. and Monsanto. This year’s contest also hosted a junior competition for youth beef industry advocates ages 12-16.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level where they receive additional training. After the event, the youth ambassadors speak to industry issues and misconceptions and educate their peers and meal-time decision makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom and online.
The National Beef Ambassador Program is funded in part by The Beef Checkoff Program (www.MyBeefCheckoff.com). The Beef Checkoff was established as part of the 1985 Farm Bill and assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
The American National CattleWomen, Inc., is one of the longest-standing cattle women organizations, established in 1952 as a national, nonprofit organization. It is a voice for women who share a passion for the U.S. beef industry, promoting and supporting the industry while encouraging women involved in beef and related agribusiness.